The CI/MI unit of a representative mid-sized company consists of 3-5 employees and is responsible for the provision and distribution of market intelligence to Corporate and Business Development functions.
Various tasks and responsibilities
The responsibilities of CI/MI units cover research, analyses & reports, monitoring and dissemination of information and requires various skills ranging from research, knowledge management to data analytics.
The diverse tasks carried out by such a unit can comprise market and competitor research, compiling strategic analyses and market reports. They oversee participation in associated studies and administrate acquired studies. They are responsible for periodic observation of the market, competitors, trends and disruptions. In addition to efficient distribution of key information via market intelligence portals, newsletters or workshops.
Derive strategic recommendations from research
Because such teams rarely have their own research specialists and access to relevant databases, the most important function – analysis – often suffers. In this case, the CI/MI unit cannot deliver its purpose: deriving strategic recommendations for Corporate and Business Development functions.
Outsourcing periodic tasks as well as on demand requests from key decision makers can relieve capacity bottlenecks of CI/MI units and free resources for analysis and strategy.
KnowledgeAgent is specialized in the execution of ad hoc research requests and the structuring of periodic monitoring processes. Our research specialists have access to a broad range of sources and – through structured processes – are able to produce market analyses and competitor profiles with faster turnaround times than spread-thin CI/MI units.
Our clients receive „client-ready“ results in the required format and layout, eliminating the time-consuming process of transferring results into a corporate layout.
KnowledgeAgent offers Managed Services in the areas of recurring tasks such as competitor profiles and their regular updates, periodic market monitoring, or trend scouting. Framework agreements enable our customers to retain budget security, by determining budget limits for each task and maintaining budget reserves for capacity bottleneck situations.
If you like to know more about how KnowledgeAgent`s managed services can improve CI/MI units please download our presentation.